Cookie Policy
Last Updated: January 21, 2026
This Cookie Policy explains how Optin Biz Inc., doing business as Optimum DMA (“Company,” “we,” “us,” or “our”), uses cookies and similar tracking technologies on our website https://optimumdma.com (“Website”). This policy is part of our broader Privacy Policy and explains what cookies are, how we use them, and your choices regarding cookies.
By using our Website, you consent to the use of cookies as described in this policy.
What Are Cookies?
Cookies are small text files stored in your browser when you visit a website. They help the Website remember information about your visit, such as preferences and behavior, which can make your next visit easier and the Website more useful to you.
Cookies can be:
First-party cookies (set by us)
Third-party cookies (set by service providers)
How We Use Cookies
We use cookies for the following purposes:
1. Essential Cookies
These cookies are necessary for the Website to function properly. They enable basic features like page navigation and access to secure areas. The Website cannot function properly without these cookies.
2. Performance & Analytics Cookies
We use tools such as Google Analytics to understand how visitors use our Website, which pages are most popular, and how people navigate through the site. These cookies help us improve performance, user experience, and Website quality.
Examples may include cookies set by:
Google Analytics
Similar analytics providers
These cookies do not collect personally identifiable information.
3. Functional Cookies
Functional cookies help the Website remember preferences you have set, such as language or region.
4. Marketing & Tracking Cookies
Third-party advertising or tracking cookies may be used to understand visitor activity across multiple sites and display relevant advertising. These cookies are only set if you provide consent (where required by law).
Third-Party Cookies
Some cookies on our Website are set by third parties. These may include:
Google Analytics
Tag management tools
Advertising platforms (if used)
Third-party providers may collect information about your online activities over time and across different websites.
Your Cookie Choices
Browser Settings
You can manage cookies through your browser settings. Most browsers allow you to:
block cookies
delete cookies
receive alerts when cookies are being set
If you disable cookies, some features of the Website may not work correctly.
Cookie Consent Tool
If our Website displays a cookie consent banner, you can choose to:
accept all cookies
reject non-essential cookies
Your choice will be stored and honored according to the preferences you select.
How Long Cookies Last
Cookies may be:
Session cookies — deleted when you close your browser
Persistent cookies — remain on your device for a period of time
The duration depends on the type of cookie and purpose.
Data Collected Through Cookies
Cookies may collect information such as:
pages visited
time spent on pages
click behavior
browser and device information
IP address (in an anonymized format)
This data is used for analytics and improving the Website experience. We do not tie this data to personally identifiable information unless you voluntarily provide it elsewhere (such as through a contact form or email signup).
Updates to This Cookie Policy
We may update this Cookie Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. Continued use of our Website after changes signifies acceptance of the updated policy.
Contact Us
If you have questions about this Cookie Policy or how cookies are used on our Website, you may contact:
Optin Biz Inc., DBA Optimum DMA
Email: nicky@optimumdma.com
Website: https://optimumdma.com