We craft creative and engaging content that portrays your brand & converts visitors into customers!
All our content marketing service packages include a custom content strategy, built for your business, your audience, and your goals.
Next, we create a content calendar for your company's must-share content. Based on your plan, you may receive 3-10 pieces of content.
Using our network of industry influencers, we help promote your content online in the places that matter most to your audience.
No doubt that content is one of the critical and crucial factors for making marketing campaigns successful. Whether you’re a person-specific, startup, or business of B2B or B2C, if you’re going with content marketing, you’re going the right way. It’s noticed that you can increase your traffic by 232% with the help of regular blog posting and content marketing. We’ve got several tactics and strategies to increase sales for all types of businesses.
Your Content, Your Exposure
Simply put, bad content means bad brand awareness. And you definitely don’t need that. Brand awareness is the level of customer’s brand consciousness. Your content should be distinguishable. When your target audience sees it, they should recognize it. By doing so, they are recognizing your brand, your products and services.
Furthermore, you can use your content to increase the traffic to your website and turn your target audience into customers. It is highly recommended to use inbound links in your content that would lead to your site, blog, social media page etc. The higher the brand awareness the higher the word-of-mouth marketing and brand loyalty.
Each brand has its type of content, unique type of communication with the target audience. There is no guide in content marketing that can tell you what type of content you should produce, nor what type of content would bring most success for your brand. It is very subjective. But there are tips for the creation of content marketing that has been proven to be successful and these are some of them.
This is the first and the most important part of your content marketing. If you skip it or not commit fully into understanding your target audience’s background and preferences then you might as well say goodbye to your awesome results.
No matter how good is your content, if it is not tailored to your audience it would not interest them and it would definitely not turn them into your customers. Get to know their age, sex, location, preferences, interests, the type of content they read etc. And yes, write in your target audience’s language. Trust us on this one!
Copying other content and just pasting it to your page won’t do you any good. So, what can you do about it? How can you differ from your competitors? Don’t be afraid to be daring and let your brand’s voice be heard.
As a matter of fact, that’s how you will attract them to click that like/dislike and comment button. You want to ignite a funky feeling within your target audience and make them yearn for more content. Produce content that other pages would share, something that will inspire people and make them take action.
This is an essential step to make if you want to have a loyal customer base. The less you engage with your target audience, the less they think of you. It’s that simple. Talk to them, friend to friend.
Comment, like, engage in conversations, repost, and re-share reactions from them. It is a lot easier to connect with a brand that is “easily accessible”. It makes a stronger connection and it breathes trust on both sides.
At Optimum DMA, we believe that content is not always about just reading; but sharing the knowledge, giving you the right information, and keeping you updated with the facts that are interesting. You may count content as blogs, infographics, emails, eBooks, videos, and much more. You must have noticed these things are available everywhere nowadays, so why not go with them? Our content marketing experts develop content that is most suitable for growing your business and for engaging users.
A content is anything with which the user engages, and the user only engages with content that is relevant, useful, informative, with good tone, voice. Apart from this, content without SEO is somehow incomplete, as it will help to bring more genuine audience for the same content. We create content that covers all the major parts of a content.
Posting content that brings value to the readers create a positive brand impact. If you do so, then the trust of your business will enhance, which leads to more sales and profit. If you’re engaging readers by giving them some information, it means that you’re encouraging them to make an educated purchasing decision, hence a plus one step towards conversion.
With content marketing, you can bring potential customers, you can create your subscriber base, which later can be targeted for marketing. It helps businesses to reach the right audience with minimal efforts. It also helps in boosting the website’s ranking as you’ll be getting a high amount of traffic from content marketing.
Yes, as once you start creating engaging content, you’ll get a genuine audience for the same content. It will lead to more potential traffic for your site, hence, will also result in the website’s ranking, sales, and conversions. Content marketing is helpful for both new websites (to increase the reach and visibility) for old websites (to grow their conversion rate.)
Take the next step in growing your business using digital marketing. Connect with one of our expert digital strategists to learn how Optimum DMA can help you reach your business goals.