PPC Ad Management Services
Maximize Your Results and Revenue
Our agency focuses on your success as a whole. Whether you want to increase conversions, traffic to your website, or both, our tech-enabled PPC management services can help you reach your goals.
Pay-Per-Click Management Services
Get your message in front of the right people.
Google Search Ads
Google search ads convert the highest of Google advertising products and this is my speciality. As a pay per click management consultant I build scalable Google Ads PPC campaigns, some of my campaigns have went on to generate 5x within the first 3 months. Using the correct keywords and match types are ways I ensure that you are in the top of search results. Google ranks keywords dependent on their popularity or relevance to a business, so I strategically choose these carefully and then ensure that they appear seamlessly in your text.
Google Re-marketing
Digital re-marketing Ads reminds website visitors about your brand based on previous interest they have previously shown in a product. They are a form of reminding visitors to a site and provide a link to their site should the customer or potential customer wish to visit their site. These adverts are proven to be effective because research shows that a customer will visit a site several times before making a purchase. As a pay per click management marketer I create fully custom re-marketing ads for your business.
Google Shopping Ads
Online searches are the most common way for today’s consumers to pick and potentially purchase goods and services. Therefore, you want your company to stand out among the millions of other advertisers who appear on a Google shopping search. Google Shopping Services direct potential customers to your site by refining their needs to companies who offer exactly what they are looking for. We are expert pay per click management marketers in creation and optimization of Google ads.
How Do Our Pay-Per-Click Management Services Work?
Whether you are developing your own PPC strategy or outsourcing to a PPC consultant, there are various steps that need to be followed to ensure maximum traffic and ultimately maximum business to your site.
1. Find the most cost-effective keywords for your products or services
2. Check out what your competition is doing
3. Create adverts which will align with search engine requirements
4. Keep checking how your adverts are translating into business and optimize them if necessary
What's Included In Our PPC Advertising Services
A DIGITAL COMPETITOR ANALYSIS:
- Completing a market analysis of your service areas and industry
- Finding local competitors currently investing in PPC with higher ad positioning
- Analyzing search terms, monthly search volumes, and more in your market
- Creating and setting revenue and cost-per-lead goals
CUSTOM, DATA-DRIVEN ADS:
- Researching keywords to find what and how your customers are searching for your services or products
- Creating ad copy and creatives for high-performing ads
- Split-testing ad copy and creatives
- Conducting competitor research on ad copy and creatives
PPC AD TRACKING AND ANALYTICS:
- Tracking average ad positions by campaign
- Tracking click-through-rate
- Tracking and optimizing cost per click
- Tracking leads, calls, and sales
- Attributing revenue to each paid campaign
PPC CAMPAIGN MANAGEMENT:
- Managing and tweaking bids for each campaign
- Monitoring keyword search queries and adjusting bidding
- Monitoring the average position, click-through rate, and cost per click
- And more optimizations for campaign improvement
Improve your business's performance with our PPC services
PAID SEARCH CAMPAIGNS:
- Paid ads that target consumers based on their queries in search engines
- PPC-ad-specific landing page optimizations
- Coordinated paid search and SEO campaigns
- Display advertisement campaigns
- Retargeted ads and re-marketing campaigns
PPC ADS ACROSS MULTIPLE PLATFORMS:
- Paid social media marketing campaigns on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more
- YouTube advertising
- Google Ads campaign management
- Google Local Services ads management
- Microsoft Advertising campaign management
What Is Pay Per Click Marketing and What Does a PPC Company Do?
- Paid Search Campaigns – Not only do 7% of people say paid search ads make it easier to find the information they need, but 41% of clicks also go to the top three paid ads on the search results page (WordStream). Paid search ads target consumers by the keywords they type into the search bar, meaning it’s the best way to grab someone’s attention at the moment they’re looking for your product or services.
- Google Ads Management – Google Ads (formerly Google Adwords) is Google’s proprietary ads platform. With an unprecedented reach, businesses make an average of $2 in income for every $1 they spend in ads (Google).
- Google Local Services Ads Management – Local Services ads are meant for local businesses in very specific industries. They are rolling out slowly across the United States, and Blue Corona has already launched dozens of successful campaigns.
- Microsoft Advertising Management – As a Microsoft Advertising partner, you can be sure to get the most return for your ad spend.
- Display Ads Management – Display ads, run through the Google Display Network, show your ads to consumers while they’re browsing other websites. You’ve likely seen display advertisements on popular news sites, weather sites, and even on smaller blogs you follow.
- Remarketing – Customers who see retargeted ads are 70% more likely to convert on your website. Learn more about remarketing and get started today!
- Social Media Campaigns – The average social media user spends two hours on social media sites each day. However, thanks to most social media platforms’ algorithms, it’s nearly impossible for businesses to be noticed—unless you put money behind it.
- YouTube Advertising – YouTube is arguably the second most popular search engine, and the evolving consumer preference for video isn’t a trend. Consumers are 27 times more likely to click through online video ads than standard banners, and companies that use video ads in their marketing grow revenue 49% faster year-over-year than those which don’t.
- Shopping Ads (Ecommerce) Management – If you’re looking to sell more products, grow your business, and get more people to know your brand, a shopping campaign can help.
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Why Hire a PPC Company to Manage Your Pay Per Click Ads?
Pay per click platforms like Google Ads and Microsoft Advertising are self-service platforms. You don’t technically need to hire professional PPC management services to set up and manage your PPC campaign; however, most small business owners lack the time, expertise, and tools required to maximize ROI from a PPC advertising campaign.Pay per click advertising is incredibly measurable and controllable. The downside to this is that there are enormous amounts of data to analyze and interpret as well as layers of complexity the average business owner just doesn’t have time to manage.
If you’re not tracking your PPC campaigns, you’re missing more than half the picture. You’re almost certainly under-bidding on some keywords and over-paying for others.
At the same time, hiring a full-time marketing person with the intellectual horsepower to adequately manage your account will cost you at least $5,000 per month (and that’s not counting benefits, computer, and software programs required for optimization or the advertising cost itself!).
For the average small business investing in pay per click marketing, it’s far more cost-effective to outsource pay per click setup, management, and ongoing optimization.
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