Our agency focuses on your success as a whole. Whether you want to increase conversions, traffic to your website, or both, our tech-enabled PPC management services can help you reach your goals.
Google search ads convert the highest of Google advertising products and this is my speciality. As a pay per click management consultant I build scalable Google Ads PPC campaigns, some of my campaigns have went on to generate 5x within the first 3 months. Using the correct keywords and match types are ways I ensure that you are in the top of search results. Google ranks keywords dependent on their popularity or relevance to a business, so I strategically choose these carefully and then ensure that they appear seamlessly in your text.
Digital re-marketing Ads reminds website visitors about your brand based on previous interest they have previously shown in a product. They are a form of reminding visitors to a site and provide a link to their site should the customer or potential customer wish to visit their site. These adverts are proven to be effective because research shows that a customer will visit a site several times before making a purchase. As a pay per click management marketer I create fully custom re-marketing ads for your business.
Online searches are the most common way for today’s consumers to pick and potentially purchase goods and services. Therefore, you want your company to stand out among the millions of other advertisers who appear on a Google shopping search. Google Shopping Services direct potential customers to your site by refining their needs to companies who offer exactly what they are looking for. We are expert pay per click management marketers in creation and optimization of Google ads.
Whether you are developing your own PPC strategy or outsourcing to a PPC consultant, there are various steps that need to be followed to ensure maximum traffic and ultimately maximum business to your site.
1. Find the most cost-effective keywords for your products or services
2. Check out what your competition is doing
3. Create adverts which will align with search engine requirements
4. Keep checking how your adverts are translating into business and optimize them if necessary
Pay per click platforms like Google Ads and Microsoft Advertising are self-service platforms. You don’t technically need to hire professional PPC management services to set up and manage your PPC campaign; however, most small business owners lack the time, expertise, and tools required to maximize ROI from a PPC advertising campaign.Pay per click advertising is incredibly measurable and controllable. The downside to this is that there are enormous amounts of data to analyze and interpret as well as layers of complexity the average business owner just doesn’t have time to manage.
If you’re not tracking your PPC campaigns, you’re missing more than half the picture. You’re almost certainly under-bidding on some keywords and over-paying for others.
At the same time, hiring a full-time marketing person with the intellectual horsepower to adequately manage your account will cost you at least $5,000 per month (and that’s not counting benefits, computer, and software programs required for optimization or the advertising cost itself!).
For the average small business investing in pay per click marketing, it’s far more cost-effective to outsource pay per click setup, management, and ongoing optimization.
Take the next step in growing your business using digital marketing. Connect with one of our expert digital strategists to learn how Optimum DMA can help you reach your business goals.