One of our features that makes us different us our ability to deliver custom digital marketing services. Were not your big box agency. We pride ourselves on thinking outside of the box with creativity.
We offer services that are within the financial means of most business owners.
We are a team of professionals who are certified by the American Marketing Association.
We provide a total commitment and individual service for every customer.
SEO involves the use of techniques which ensures that your website ranks high on the search engine. These techniques include keyword optimization, back-linking, making your website mobile responsive, and other optimization techniques. Some of these techniques can be done without the aid of an expert but others will need the services of an expert.
It’s important to align your business offering with what people search for within search engines. Keyword strategy services require a deep understanding of your business and user behavior. It includes analysis of monthly keyword volume trends, competitive analysis, SERP analysis, and prioritization. The end result is a targeted keyword strategy that provides the foundation to SEO success.
High-quality content establishes your website as an authority and is necessary to drive organic traffic and increased rankings. The content strategy is typically driven from your keyword strategy and includes a content gap analysis. It’s possible you don’t have the high-quality content needed to rank highly for your targeted keywords. A content analysis and strategy will give you a roadmap to higher rankings.
These services optimize the content you already have for keyword and themes you wish to rank for. Actions include title updates, addition of targeted keywords to body copy, the use of engaging images, and optimizing page layout for engagement.
Factors outside of your website also affect your rankings. These include the number of backlinks pointed to your site from authoritative and trustworthy websites, Google Business optimizations, reputation management, review site optimization, and social media property enhancements. Once you have great content, off-site optimization will help amplify your content and ultimately increase search engine traffic.
Without reporting and tracking KPIs, you will never know the full impact of your hard efforts. SEO experts continuously monitor keyword rankings, organic site traffic, search trends, backlinks, and diagnostic tests to measure and learn from your SEO initiatives. It’s a lot to monitor and not all tools are created equally. You can save a lot of time and money by working with experts in this area.
You may need ongoing website support to help you implement SEO recommendations and many agencies offer this as a service. For example, if you need to ensure new content is added and optimized to your site on a regular basis, website support will be a true life-saver.
Sometimes it’s not enough to know your website sees increased rankings and traffic. You may also want to monitor how your competitors fare as well to ensure you stay ahead of them. Competitor SEO analysis tracks how your competitors rank over time along with KPIs such as backlinks, domain authority, and estimated traffic. If you notice increased competition, it may be an indicator further SEO and content investment is needed.
Search engines and users value high-quality content, but you may not have the resources in-house to create content at scale. SEO content development services help you create content based on your keyword and content strategy. It’s also optimized on an ongoing basis as well to ensure it remains fresh and relevant.
Pay-per-click digital marketing method is used to serve ads on different websites which your target audience visit. You then pay a certain amount of money for every click which redirects to your website. The good thing with this digital marketing method is that it has fewer risks since you only pay for clicks and not when the advertising company places ads on their websites’ network.
Discovering and targeting specific keywords and search queries being entered by likely leads for a company.
Google AdWords, Bing Ads, affiliate networks, and paid social media placements are some of the channels to consider for PPC marketing.
Monitoring search term reports closely to learn which keywords/queries are most often used, to focus their buys on the most common searches.
Keeping an eye on tactics and strategies utilized by competitors is key — and time consuming. For example, deciding whether to compete directly by bidding on the same queries, or instead targeting queries a competitor is overlooking (competitive gap).
Optimizing ad spend by filtering out users who match a category that makes them unlikely to convert. A high-end fashion retailer, for example, might limit their ads to users in the top 10% of earnings. A physical business, like a restaurant, would limit ads to those within close geographic proximity.
Constantly split testing is one of the most effective methods for optimizing PPC ROI. Text, graphics, and other display variables can be used interchangeably to find the most effective method.
Social media marketing is the use of social media to increase brand awareness, build a targeted following, drive website traffic and ultimately increase your sales. Social media marketing for small businesses and entrepreneurs gives them the ability to establish their brand and online presence on platforms where their target audience is already scrolling.
We analyse your website, business topics, identify the target audience. Analysing accounts in social networks, if the page already exists.
We define the goals and objectives of the advertising campaigns, coordinate the strategy and media plan.
We are experts at creating from scratch or improving existing social accounts, focusing on quality content and matching that with your brand.
We launch an advertising campaign, set up analytics programs to monitor the effectiveness of its effectiveness as a whole and its individual elements.
We optimize insufficiently effective ads, redistribute the budget.
We provide reports on the work done, the progress achieved. We offer ways to improve the campaign and action plan for the future.
Email marketing is the main source of customer retention and acquisition for small to medium-sized businesses and startups. But crafting an email marketing campaign can take time and if you don’t have experience. And you might fall short of reaching your goals.
As trends emerge and go, your email marketing strategy must adapt. Our email marketing company performs B2C and B2B email marketing audits to determine factors that influence your marketing success and pinpoint issues that disrupt your email marketing strategy.
Our email marketing firm designs email marketing newsletter and drip campaign templates built with clean code and responsive to all email clients and screen sizes.
How effective is email marketing in achieving your brand objectives? As a top email marketing service provider, we work with you to gain a strong understanding of your email marketing goals. We review your target audience, look for missed opportunities from campaigns sent up to this point and develop a strategy to obtain your unique goals.
Keep your customers and prospects in the loop about your brand promotions, product updates and other marketing campaigns with our email newsletter service. As a top email marketing service provider, we provide a cost-effective email newsletter service that covers all the technical processes for you.
Send targeted, relevant messages to your subscribers with Thrive’s email blast service. To facilitate the best email marketing for Shopify, eCommerce and other businesses, we leverage advanced email blast software and ensure your email blasts adhere to the CAN-SPAM Act.
Content marketing services are digital marketing services that include planning a content marketing strategy and creating, distributing, promoting, and tracking content to achieve specific business goals. Content types include articles, blog posts, videos, infographics, podcasts, ebooks, and more.
All our content marketing service packages include a custom content strategy, built for your business, your audience, and your goals.
Next, we create a content calendar for your company’s must-share content. Based on your plan, you may receive 3-10 pieces of content.
Our experienced in-house copywriting and marketing team begins creating your custom content, whether it’s a blog post, online guide, or video.
Your content marketing management services also include SEO, which optimizes your content for users and search engines.
Using our network of industry influencers, we help promote your content online in the places that matter most to your audience.
Each month, we provide an easy-to-read content report that shows the performance (and returns) of your content to your bottom line.
Your website is the face of your business therefore it is imperative to get it right. There is a tremendous amount of competition online in almost every industry. Now you cannot get around by having a mediocre-looking website. Customers are looking to do business with businesses that have great branding, a captivating website that resonates with them and tells a story.
Tailored eCommerce website design to enhance brands and maximise conversions. We create award-winning websites that propel our clients to the forefront of their sector.
Our lead generation website design are geared to convert your visitors into leads. These websites are easy to manage, search optimized and come packed with all the bells and whistles you need to convert more leads.
Our team of website designers build completely custom websites that match your brand. Our talented team works with you to make your requirements come to life.
Our informational website designs are focused on content and design. These sites provide a resource for companies that want to display information online for their customers, investors and members.
Take the next step in growing your business using digital marketing. Connect with one of our expert digital strategists to learn how Optimum DMA can help you reach your business goals.
We’re here to provide you with the expertise you need to maximize your online impact while helping you achieve both your long- and short-term goals.
Are you ready to dominate the web? Let’s Start!