Medical & Healthcare Digital Marketing

Just like any other business, healthcare organizations need to be able to generate revenue by building their audience and attracting new customers, clients, and partners. Healthcare, after all, encompasses a broad range of services that people seek out each and every day. Reaching, attracting, nurturing, and converting these “customers” is essential to maintaining healthy operations.

Just like traditional consumers, healthcare consumers industry research online, compare providers and facilities and respond to different forms of medical advertising. Healthcare marketing applies many common marketing practices and strategies, such as SEO, email marketing, and advertising to the promotion and sale of various healthcare services.

Let’s put it this way: how are patients supposed to find and select providers for their various medical needs? While this process might seem simple and straightforward from the patient’s point of view, the perspective of the healthcare organization is a bit different.

Like any other business, healthcare organizations operate in a marketplace. That means they face (sometimes stiff) competition from other providers, manage revenue and cost challenges, and depend on a strong digital reputation. This is especially true for providers of specialty medical services. Healthcare marketing activities help ensure that patients keep coming through the door, build market share, and facilitate lean and efficient operations.

A medical marketing agency like Optimum DMA will support a variety of marketing objectives. These include:

• Improving digital lead generation
• Increasing conversion rates (new patients, scheduled appointments, etc.)
• Boosting organic website traffic
• Creating better rankings on Google for high-volume keywords

The cost of any healthcare marketing program will vary depending on objectives, duration, and your particular medical vertical. While healthcare marketing can be a significant investment, a healthcare marketing company can help you optimize your marketing program to make sure you get a higher return on investment (ROI) and minimize cost per lead. Optimum DMA, for example, has experience delivering results for companies of all sizes and budgetary limitations.

Yes! It is often the first impression that new or potential patients and partners will get of your practice. Beyond that, your website can be optimized to attract organic search traffic, provide valuable information to prospects, and bring in new cases, patients, and partnerships.

Without an optimized website with targeted messaging—one that follows SEO best practices—your practice stands to miss out on organic net-new business or, worse, lose out to competitors. Luckily, our team of healthcare marketing professionals knows how to help.

The right digital marketing mix will first and foremost depend on the size, nature, and maturity of your healthcare company. At the very least, it’s important for any company to shore up its digital presence to meet today’s best practices. This includes their website, SEO, any existing marketing campaigns.

Our experienced medical marketing experts will work with your teams to complete a thorough audit of your existing marketing strategies. From there, we will recommend a detailed plan, including specific performance metrics mapped to your desired business outcomes.