Helping the world’s leading healthcare organizations
grow with patient-centered marketing strategies.
The face of healthcare has changed forever. Today’s healthcare system is a consumer-based entity, and healthcare providers must shift their mindsets to that of retailers and embrace a healthcare digital marketing strategy.
Optimum DMA is experienced in healthcare marketing. We can help you make that mental shift. We work with you to develop a patient-centered strategy for your practice. The result is greater patient engagement, higher customer satisfaction, better patient care, and lower overall costs related to marketing.
When healthcare providers partner with Opt In Biz, they don’t just get proven marketing strategies
and fresh creatives – they get results that matter. Here are some services our clients can expect from us:
Increase your online visibility by implementing data-driven SEO campaigns. Optimum DMA digital marketing agency offers custom SEO packages. Our objective is to improve your search rankings by driving more organic traffic to your website.
While SEO takes some time to grow, a well-managed pay-per-click campaign can give your digital marketing campaigns an immediate boost. We have a team of certified PPC specialists that can put your healthcare services in front of your audience in no time!
Build your network on various social media channels, including Facebook, Instagram, Twitter, and LinkedIn. Our healthcare digital marketing services include social media marketing and advertising. We grow your followers and boost engagement by implementing organic and targeted social media paid ad campaigns.
Get more accurate leads with the help of our local SEO service. Our methodology covers social outreach, content marketing, local citations and geo-targeted keywords optimization. We also claim and optimize your Google My Business account to raise your visibility and credibility on local search results.
Optimum DMA’s healthcare digital marketing company provides professional content writing services. Our content marketing strategy is designed to represent your brand well and move your audience to action. Work with our digital researchers, writers and editors with years of experience in digital marketing.
Optimum DMA’s digital marketing agency provides complete web design and development services. Our web development team works hand-in-hand with our healthcare digital marketing experts. This collaboration allows us to build a high-performing website for your organization
Just like any other business, healthcare organizations need to be able to generate revenue by building their audience and attracting new customers, clients, and partners. Healthcare, after all, encompasses a broad range of services that people seek out each and every day. Reaching, attracting, nurturing, and converting these “customers” is essential to maintaining healthy operations.
Just like traditional consumers, healthcare consumers industry research online, compare providers and facilities and respond to different forms of medical advertising. Healthcare marketing applies many common marketing practices and strategies, such as SEO, email marketing, and advertising to the promotion and sale of various healthcare services.
Let’s put it this way: how are patients supposed to find and select providers for their various medical needs? While this process might seem simple and straightforward from the patient’s point of view, the perspective of the healthcare organization is a bit different.
Like any other business, healthcare organizations operate in a marketplace. That means they face (sometimes stiff) competition from other providers, manage revenue and cost challenges, and depend on a strong digital reputation. This is especially true for providers of specialty medical services. Healthcare marketing activities help ensure that patients keep coming through the door, build market share, and facilitate lean and efficient operations.
A medical marketing agency like Optimum DMA will support a variety of marketing objectives. These include:
The cost of any healthcare marketing program will vary depending on objectives, duration, and your particular medical vertical. While healthcare marketing can be a significant investment, a healthcare marketing company can help you optimize your marketing program to make sure you get a higher return on investment (ROI) and minimize cost per lead. Optimum DMA, for example, has experience delivering results for companies of all sizes and budgetary limitations.
Yes! It is often the first impression that new or potential patients and partners will get of your practice. Beyond that, your website can be optimized to attract organic search traffic, provide valuable information to prospects, and bring in new cases, patients, and partnerships.
Without an optimized website with targeted messaging—one that follows SEO best practices—your practice stands to miss out on organic net-new business or, worse, lose out to competitors. Luckily, our team of healthcare marketing professionals knows how to help.
The right digital marketing mix will first and foremost depend on the size, nature, and maturity of your healthcare company. At the very least, it’s important for any company to shore up its digital presence to meet today’s best practices. This includes their website, SEO, any existing marketing campaigns.
Our experienced medical marketing experts will work with your teams to complete a thorough audit of your existing marketing strategies. From there, we will recommend a detailed plan, including specific performance metrics mapped to your desired business outcomes.
Take the next step in growing your business using digital marketing. Connect with one of our expert digital strategists to learn how Opt In Biz can help you reach your business goals.