For all professionals, including architects, the Internet has opened up a slew of new marketing opportunities. It not only lets you to reach out to more potential clients for less money, but it also allows you to make quick changes if your current campaign isn’t fulfilling your objectives.
Internet marketing techniques such as SEO, PPC, social media marketing, and email marketing have become common practices for marketers over time. To advertise their business, most websites already use blogs, emails, and social media profiles. However, it’s critical to employ architect marketing concepts that stand out from the crowd and make your company stand out from the competition.
Architects’ social media marketing often entails sharing photographs and videos of completed projects, but what is the story behind these projects? What factors influenced your decision to go with one design over another? What materials did you utilize to make your vision? Create a story for each project and use your images to create interesting case studies.
Each project should be approached as if it were a mini-documentary. From the initial sketching to the final day of building, keep track of everything. Take photos and make notes along the journey so you may write a case report from a more personal standpoint. After you’ve organized everything, you may publish it as a blog post.
Although architects frequently work on projects all around the world, many of your potential clients are likely to be local. This means that if your approach does not contain local marketing methods and keywords, you should start now. Creating pages specifically for local clients can have a significant impact on whether or not they contact you.
SEO, or search engine optimization, is one approach to improve the chances of your website appearing in relevant keyword searches. Local SEO relates to increasing your presence for specialized local keywords, such as “architectural company in Florida.” Make sure to add references to the nearby big city in your website material.
Additionally, directories and review websites such as Yelp and the Yellow Pages should link to your website. You can also contact local bloggers to encourage them to write about you, connect to your site, and send you additional vital local traffic.
This method is recommended by several marketing organizations who specialize in architect marketing strategies. Architects, like other professionals, are hired for their knowledge and experience. That’s why it’s critical to establish a positive reputation among your peers and future clients.
For architects, for example, social media marketing is as much about establishing credibility as it is about generating leads. Creating information for other experienced architects is an excellent approach to accomplish this.
Because your colleagues are already aware with the fundamentals, your content can be more technical at times. They may already know how to draw sketches, but they may not be up to date on the latest CAD software or architectural trends. You may produce a blog article or instructional on the subject, then share it with your network to increase visibility.
Sharing new information with other architects enhances your reputation and makes you stand out even more among possible clients.
Visual material is clearly preferred over word, according to studies from TheNextWeb and other sources. An infographic may present your knowledge in an interesting—and more shareable—format, similar to how images and movies bring your talents to life.
Consider whether a topic would transition well into a visual medium the next time you wish to explain a topic on your blog or website. This format is particularly beneficial when presenting a large amount of statistical data, and infographics are more likely to be shared than conventional blog posts or articles without images.
If there are too many numbers in a blog regarding home size trends or construction costs, it may be overwhelming. An infographic, on the other hand, shows the numbers in a series of charts or graphs, making them easier to understand.
To catch people’s attention, you sometimes have to make news. One approach to do this is to organize an event that is so entertaining and intriguing that it attracts individuals who aren’t normally interested in architecture. A contest is an example of this type of event, and it can help your company gain exposure.
Contestants could write or draw about their ideal homes, futuristic structures, or any other interesting topic. You could open the contest to children, teens, or adults, depending on your end goal, and award prizes related to architecture.
Along the road, you can collaborate with other groups to provide extra prizes and generate content that will make your contest even more noteworthy.
Email has the potential to send a lot of traffic to your website. This means that you should use it as a marketing channel regardless of your objectives.
People subscribe to email newsletters in order to stay in touch with the companies they care about. You could get a lot more traffic if you send an email advertising a cool new website feature like an interactive drafting board than if you only mentioned it on social media.
This type of feature could be useful for two reasons. First and foremost, it is a method of attracting and retaining visitors to your website. It might also be used for business development or RFPs.
You might need some assistance putting your new ideas for online marketing your architectural firm into action now that you’ve heard them.
We’ll collaborate with you to create unique marketing plans, which we’ll then put into action. We offer a wide range of marketing services to help you accomplish your marketing goals, whether you need help creating content or measuring your online marketing efforts. In addition, rather than cookie-cutter packages that don’t provide you what you need to succeed online, we offer totally customizable programs tailored to your specific needs.
Even though digital advertising offers immense opportunity, it’s not easy to launch and maintain a successful campaign. It’s time-consuming too. That’s why businesses partner with agencies that specialize in online digital advertising, like Optimum DMA.
Take the next step in growing your business using digital marketing. Connect with one of our expert digital strategists to learn how Optimum DMA can help you reach your business goals.