For architects and architectural firms, internet marketing brings a variety of unique opportunities – as well as obstacles. On the one hand, it enables architects to promote their work in a more cost-effective manner. On the other hand, because every architect is doing the same thing, each firm has work much harder to differentiate itself in a crowded market.
The assumption that marketing for architects and designers is the same whether done online or off adds to the misunderstanding. This isn’t always the case. Digital marketing for architects is more than just creating a website and maintaining a blog. If you don’t know how to accomplish it, you could waste a lot of time and money with little to show for it.
You’ll learn about web marketing for architects, why your firm needs it, and some of the greatest marketing methods for architects by reading this article.
Architects used to promote themselves in the same manner that other professional service firms did before the Internet. They made a few boilerplate brochures, tailored each potential client’s proposal, and listed themselves in industry directories. All of these strategies, as well as others, are now being used online.
For architects and designers, there are two major contrasts between traditional and Internet marketing. The first is the manner you interact with potential customers, and the second is how you communicate with them.
Traditional marketing is often one-sided, with the company doing all of the talking. Potential clients can now communicate with architects or conduct research on them through a variety of media, including:
As a result, architectural firms must work even harder to keep their public image under control. A good recommendation can quickly become free advertisement. A bad one, on the other hand, might spread swiftly and be difficult to eradicate.
The method you communicate with potential clients is the second difference between traditional and Internet marketing, as previously stated. Yes, more sales and money are, and always will be, the ultimate aim. However, rather than attaining goals through pushy sales presentations, you should show your organization as authoritative, educated, and distinct from the competition.
Anyone can make a sales pitch on the internet, but consumers who are conducting research do not necessarily want to be sold to. They want to be able to learn at their own pace and make decisions based on facts rather than emotions. That’s why, rather than pushing your services on them on every page, it’s critical to demonstrate your knowledge and experience through articles, case studies, or reviews.
Continue reading to learn more about how digital marketing for architects can assist you in achieving your client acquisition goals.
Investing in web marketing for architects provides the following advantages to your firm:
There are a lot of architectural firms out there, not only in your area but all across the world, and you’re up against them all. A successful Internet marketing plan for architects can help your business stand out from the crowd and land that big project, whether it’s in your own backyard or halfway around the world.
According to Internet Live Stats, there are now 1 billion websites online, all contending for the attention of 3 billion Internet users. If you want users looking for architectural companies to find your website, you’ll need to invest in internet marketing.
It’s not just about presenting your services when it comes to marketing for architects and designers; it’s also about reaching out to current and potential clients. Because the Internet makes communication easier, it’s a terrific approach to keep and improve customer relationships, regardless of how you contact them and begin the dialogue.
One of the most crucial components of marketing is demonstrating how your company differs from others. What are your advantages? What are your core competencies? What can your company accomplish that no one else can? This point can be made to a bigger audience with the help of digital marketing for architects.
How can your company take advantage of Internet marketing now that you know what it can do? Let’s look at some of the most effective architectural business marketing tactics for reaching your objectives.
The following are some of the most efficient online architect marketing strategies:
Your website is the hub of all you do online. It’s where customers find out about your company, contact you, and, on rare occasions, buy items and services. The remainder of your marketing effort will be a bust if you don’t have a great website.
Your website should be simple to use, adhere to current web design guidelines, and be mobile-friendly. Consider redesigning your website if it doesn’t use responsive design, which automatically scales information to fit screens of any size.
Even if your current and prospective clients aren’t always online, you may still contact them with targeted, relevant emails. Regular emails are a terrific way to stay in touch, whether you’re sending out a weekly newsletter or discussing company information.
It’s entirely up to you how frequently you send emails to your mailing list. Keep in mind, though, that your messages should not be solely about you. Talk about architectural trends, local construction projects, or great interior design to provide value — and throw in a case study now and then to remind them what you do.
Your potential customers go online to learn new information. They’re drawn to information-rich websites and organizations. Your site might be one of them by implementing content marketing.
As part of your architect marketing plan, you can portray yourself as a valuable source of information — and a dependable service provider — by routinely creating blog articles, videos, whitepapers, and other shareable content. Furthermore, because this type of content is extremely shareable, it increases the possibility that your name and services will be seen by people who come across the items you generate in their social media feeds or inboxes.
Your prospective customers want to know what they think of the services you provide. They may provide you with useful feedback – as well as ideas for future marketing initiatives — through Twitter, Facebook, LinkedIn, and other social media channels.
As part of architect marketing, being active on social media sites fosters a dialogue between you and your clients, which not only promotes loyalty but also has the ability to produce new business prospects.
Get started with digital marketing for architects
We’ve offered concepts and Internet marketing tactics that can be combined to create a full online marketing strategy for your company. Remember that you don’t have to utilize all of the techniques or try them all at once: You can start simple with a website and a corporate blog and gradually expand your efforts.
You’ll be able to design a thorough, effective architect marketing strategy that reaches more people than any traditional plan ever could with some practice and feedback from your clients or potential consumers. We know how beneficial Internet marketing can be for your company based on our experience. Try a few of these strategies, or look through our list of innovative marketing strategies for architects for more ideas — you’ll be happy with the results!
Even though digital advertising offers immense opportunity, it’s not easy to launch and maintain a successful campaign. It’s time-consuming too. That’s why businesses partner with agencies that specialize in online digital advertising, like Optimum DMA.
Take the next step in growing your business using digital marketing. Connect with one of our expert digital strategists to learn how Optimum DMA can help you reach your business goals.