Case study
“Optimum DMA commitment to understanding our business has been impressive. They’re committed to taking our feedback and evolving. They’re a really good partner in your success.”
Meet Jacksonville Party Company
Jacksonville Party Company is a full service event management firm based in Jacksonville, Florida, that was created by pairing together our passion for business and events.
The challenge: Growing organic visibility
As Jacksonville Party Company expands its reach across the continent, it is also looking to increase its visibility online and earn more revenue from organic search.
The company chose Optimum DMA to help them accomplish those goals.
Business impact: More traffic and revenue
Since partnering with Optimum DMA, Jacksonville Party Company has seen massive increases in search visibility and real-world improvements to the company’s revenue.
Through content marketing and search engine optimization (SEO), Optimum DMA helped Jacksonville Party Company rank for numerous valuable keywords, increase organic traffic by 150%, and increase new users from organic traffic by 160%.
That traffic also resulted in increases in revenue. Jacksonvilles’s organic conversion rate improved by 15%, organic transactions increased by 198%, and organic revenue grew by 260%.
Here’s an overview of the results we helped drive for Jacksonville Party Company:
260% INCREASE IN ORGANIC REVENUE
198% INCREASE IN ORGANIC TRANSACTIONS
160% INCREASE IN NEW USERS FROM ORGANIC TRAFFIC
150% INCREASE IN ORGANIC TRAFFIC
15% INCREASE IN ORGANIC CONVERSION RATE
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