Get More Traffic & Client Leads with an Agency Experienced in Financial Services Marketing
Financial service companies take care of individuals’ and company’s financial needs. Everything from simple ATM transactions to complex investments is covered by businesses in the financial services sector. People depend on these institutions for wire transfers, money exchanges, credit cards, and loans. Financial services are the silent wheels that keep society turning.
Optimum DMA wants to keep your digital marketing wheels turning. You can depend on us to transfer keywords as needed to keep your page at the top of search engine results. We’ll exchange old content for something fresh and new. You can depend on Optimum DMA to take care of everything from the simple to the complex in the digital marketing world so you can focus on taking care of your customers.
To make local SEO work, expertise in directory and reputation management is required. Our proprietary software helps drive the right local traffic to your locations, making it easy for customers to find you.
PPC campaigns give an immediate boost to your marketing campaign, but without proper understanding, PPC can cost you a lot with only a small ROI. We’ll make sure that your PPC money is spent where you’ll get the biggest return, driving both traffic and leads.
Engaging your clientele through social media is the lifeblood of business. We’ll help manage your social media campaigns or run them completely for you.
Optimum DMA’s experienced writers will provide fresh content for your blogs and website, utilizing SEO while still providing quality, engaging copy.
Keep in contact with your customers, drawing them back to your location, through effective automated or standardized email newsletters.
Every website should reflect its business. It should be unique and capture the customer’s attention while being easy to navigate. We will come to your financial services office and take a look at your website, designing a new one for you, if needed.
Financial service marketing uses various marketing strategies and techniques to create and drive awareness of financial products. The process goes further to capture leads and convert them into loyal customers through a series of ongoing marketing campaigns.
Marketing of financial services utilizes two primary methods:
Most financial service providers will use a mix of digital and traditional marketing. However, due to legacy practices, most rely more on traditional marketing channels. This is changing as digital marketing campaigns in the financial sector are being shown to be effective means of reaching customers. It’s important to know what these new marketing efforts are achieving to implement them yourself successfully.
Effective marketing of financial services drives awareness, reduces customer acquisition costs, drives down churn, and bolsters revenues.
The financial services industry is one of the oldest in the world. Moreover, everyone needs financial services at some point in their life. These two factors may make it seem that financial organizations have the unique luxury of sitting back and having customers come to them. While this used to be the case, several factors have rendered this stance ineffective and dangerous.
With these barriers to success, financial service providers must create and implement innovative financial service marketing strategies that lead to new business.
Financial services marketing can benefit entities involved in selling any financial service.
Some of these entities include:
It is important to note that these entities often fall under different laws and regulations. As such, and depending on the type of entity, marketing activities must consider the appropriate requirements.
Unlike other industries (except perhaps the medical sector), the financial services industry must adhere to a raft of marketing requirements and regulations.
While these rules are in place to ensure the protection of customer interests, they act as a significant barrier to marketing financial services.
Here are some examples:
These are but the tip of the iceberg. From a marketing perspective, these laws represent a complex marketing landscape that can lead to a hefty fine if any of these rules are breached.
Take the next step in growing your business using digital marketing. Connect with one of our expert digital strategists to learn how Optimum DMA can help you reach your business goals.