Your job as a transportation and logistics employee may require you to travel across the country. This will undoubtedly include some really long road trips.
What do you do when you’re on a long journey and see a billboard promoting your favorite restaurant at the next exit and you’re looking for somewhere to stop for lunch? I’m guessing you’re going to dine there.
Working online follows the same principle. Users frequently stumble across marketing materials on the Internet that supply them with exactly what they’re looking for, and as a result, they frequently purchase from that organization.
So, how can you use this for your own logistics company marketing? We’ll go over a few ideas for mastering digital marketing for transportation and logistics companies in the sections below.
You can utilize a variety of techniques to improve your logistics company’s web marketing. Some need the use of paid advertisements, while others rely on organic traffic – but they all have the same goal of attracting visitors to your site and converting them into customers.
Here are six fantastic digital marketing strategies for logistics company marketing!
Search engine optimization (SEO) is a strategy for improving the visibility of your website in Google search results. The idea is that consumers will see your page in search results and visit your site if they search for something related to what you have on your website.
The key to SEO is to meet Google’s ranking algorithms on every level. To begin with, this entails using relevant keywords in your text. If you have a page about logistics, you might use the term “what is logistics” to try to get your page to rank for that search.
Organic results aren’t the only option for users to find their way to Google search results. You can also use pay-per-click (PPC) advertising to place adverts right at the top of Google’s search results pages (SERPs).
You may utilize Google Ads to start a PPC campaign. You can create your ads there and bid on certain keywords you want to target. Google will show adverts based on the following criteria whenever someone searches for a keyword:
Quality Score (Google’s appraisal of an ad’s overall quality) Bid amount
You can get your ad to show for all the right searches with an optimal bidding strategy and a high enough quality score, possibly beating out your competition in the process.
Did you know that the average Internet user spends 28% of his or her time on social media? That means you shouldn’t be hesitant to use social media networks like Facebook and Twitter like they’re good prospects for reaching a new audience.
Create a social media account for your company and produce appealing content like infographics or videos to begin. You may leverage the attention to drive people to your site as you get views and follows.
You can also utilize sponsored social media advertising to post advertisements directly in consumers’ social media feeds. You can usually target specific demographics and localities with these advertising, guaranteeing the most appropriate audience possible.
Ultimately, almost all of your online marketing should point people back to your website. So, in order for any of it to work, your website must have an engaging web design.
A well-designed website is one that is user-friendly, practical, and visually appealing. Here are some of the most effective strategies for incorporating those characteristics into your website:
However, if your site meets your audience’s requirements and expectations, they’ll be more likely to stay longer and maybe convert.
Content marketing, which entails providing informative web content to attract users to your site, is another effective transportation marketing method. You can generate written content, such as blog articles, or multimedia content, such as videos.
Your site material, regardless of format, must provide readers with useful information. This material can be about your company or the industry as a whole, but in either case, each item should be built around a single keyword.
Make sure your content constantly matches user search intent – that is, the reason people came to your website in the first place to look for it. If you’re writing a website to answer the query “what do transportation firms do,” instead of just promoting your services, the page should really answer that question.
Users will quickly discover that the page has no value for them if you don’t write for search intent, and they will go. When a large number of individuals do this, Google will notice and rank you lower in search results.
Email marketing is the final approach on our list, and it is most effective when utilized as a remarketing strategy. Remarketing is when you target those who have previously visited your website, and email marketing does exactly that.
You may grow your email list by including email forms on your website and asking visitors to enter their email addresses in exchange for a newsletter or special offers. You may start sending them your emails as soon as they sign up, delivering marketing directly to their inbox.
Make sure you’re delivering people the information they requested; otherwise, they’ll unsubscribe. Email marketing, on the other hand, is a highly effective method as long as you offer what they subscribed to – especially when consumers sign up for it voluntarily!
Even though digital advertising offers immense opportunity, it’s not easy to launch and maintain a successful campaign. It’s time-consuming too. That’s why businesses partner with agencies that specialize in online digital advertising, like Optimum DMA.
Take the next step in growing your business using digital marketing. Connect with one of our expert digital strategists to learn how Optimum DMA can help you reach your business goals.