Cleaning services were once advertised solely by word of mouth. While that’s still a good source of income, you’ll probably want to reach out to as many people as possible.
So, how do you go about doing that? By ensuring that you are visible where they are searching: the Internet.
We’ve put together this list of digital marketing methods to help you discover how to promote a cleaning business and get leads on the Internet.
Marketing online is one of the best methods to engage with potential clients in an age where organic search accounts for more than half of all website traffic. There are a number of options, and some of the most efficient internet marketing tactics for cleaning services are included here!
When someone is seeking for a cleaning service, you must provide them with a few fundamental details in order for them to choose yours.
You must first convince them that you provide exactly what they require. A person seeking maid services every other week, for example, need a different type of cleaning service than a company seeking nightly cleaning employees.
Make a list of the packages and services you can provide and include it on your website.
How a cleaning services company screens their staff is also important to anyone hiring them.
Anyone permitting strangers into their homes or workplaces must be concerned about their safety. Explain your safety-related measures on your website to make your readers feel at ease and assured that you have their best interests at heart.
Even if you’re a lone cleaner that does all of the cleaning, make a description that explains your qualifications. Add testimonials that testify to your abilities if you’ve been in business for a long time.
Finally, what would your website look like if it didn’t include images?
Make sure you have pictures on your site to demonstrate what you can achieve for consumers. Before and after photos are a terrific way to show off your skills, as long as the homeowners you work with give you permission.
People who are interested in your services will be more likely to trust you if they read reviews.
While you should not pay your customers or give them items in exchange for reviews, you can encourage them to write feedback in a variety of ways.
Send an email to clients who have recently used your cleaning services if you employ email marketing as part of your internet marketing strategy.
You can also ask people in person or post a reminder to your website.
Google, Facebook, and your own website are all great places to get reviews, but you’re not restricted to them.
Don’t forget to respond to reviews, whether they’re positive or negative, once you’ve received them.
Your reaction demonstrates to your audience that you respect consumer feedback and are willing to listen to it in order to improve your firm.
Reviews are critical for local SEO, in addition to developing trust with clients.
Any digital marketing strategy for cleaning companies should include social media.
It’s likely that you or your workers are currently using social networking platforms like Facebook, Twitter, Pinterest, LinkedIn, and YouTube.
At least 1-2 of these social media channels should also be used by your cleaning services company.
Create a Facebook business page to begin. Because people have grown accustomed to seeing a Facebook link for businesses, this process is important. You should include a brief description of your services on your Facebook business profile.
Don’t forget to include information like how to contact you, any discounts, your services, and your years in business. These are differentiators that will entice people to your Facebook page to continue reading and even phone or email you.
Keep in mind that by enabling customers to leave reviews on your Facebook company page, you are allowing them to give you feedback. Some of these reviews may be negative about your business. Don’t take these criticisms personally; every firm receives both positive and negative feedback.
Responding to negative feedback is usually a good idea because it demonstrates that you’re eager to work with your customers and that you care about their satisfaction.
The sky is the limit when it comes to what you can post on Facebook! A customer, for example, might agree to let you take “before cleaning” and “after cleaning” photos.
You’ll probably want to register another social media account after you’ve set up your Facebook company page and committed to producing updates at least a couple times each week. Twitter is great for posting in real time, adding hashtags, and piggybacking on trending hashtags.
It’s not enough to tell folks that your company does excellent work. People require confirmation that you know how to clean and do it well.
To build trust in your cleaning services, you must incorporate images of your company’s work in your digital marketing.
Take photos of the space before and after you’ve cleaned it with your customers’ consent.
Take pictures of your crew at work. Show the tools they use and the steps they take to ensure that each project is as good as the last.
You can use these images in your emails, publish them on social media, upload them to your website and other review sites, and add them to your Google My Business listing as long as you have permission.
When it comes to cleaning service marketing, a few photos can go a long way.
Google Ads can help businesses of all sizes gain a leg up on the market, and when it comes to cleaning services providers, there’s a lot of competition!
Google Advertisements is designed to offer you the most bang for your money; all you have to do is make sure your ads are optimized such that they:
Choose keywords that are relevant to your cleaning services business. PPC keyword research will assist you in selecting the best keywords for your organization.
Get to the point quickly. In terms of text length, you won’t have much leeway. Only highlight one aspect of your company that you believe is most essential.
Make a compelling headline. The header of your page will entice users to visit your website or specialized landing page.
The beauty of Google Ads campaigns is that you may change the budget as needed to see what works best. Be practical about your budget and consult a professional if you’re unsure of what will work best for you.
Consider hiring a professional digital marketing agency to help you take your cleaning company’s internet marketing to the next level.
We at Optimum DMA provide a full spectrum of web marketing services and have worked with a variety of businesses.
Even though digital advertising offers immense opportunity, it’s not easy to launch and maintain a successful campaign. It’s time-consuming too. That’s why businesses partner with agencies that specialize in online digital advertising, like Optimum DMA.
Take the next step in growing your business using digital marketing. Connect with one of our expert digital strategists to learn how Optimum DMA can help you reach your business goals.