Auto dealerships, like any other business, have included the Internet into their marketing strategy. They’re seeking to use online marketing strategies that save time and money after years of using the same tactics – TV advertisements, newspaper flyers, and store window signage.
However, making the change isn’t always simple. It can be difficult to balance all of the different ways to sell your business online. It’s even more difficult to stand out among your competitors, who may employ similar strategies and divert focus away from your company.
For auto dealerships, digital marketing necessitates more than simply being well-known; it also necessitates keeping customers loyal and interested. You’ll learn why digital marketing is so vital for auto dealers by reading this article. You’ll also learn how to build a successful digital marketing strategy for your dealership.
So, what is digital marketing? Digital marketing is like any other type of marketing—it’s a way to connect with and influence your potential customers. The real difference is, you connect with and influence those customers online.
The primary distinction between traditional and digital car dealer marketing can be summed up in a single word: interaction.
In a standard marketing effort, you may run commercials on TV, radio, and in the newspaper, then invite automobile purchasers in for a one-on-one meeting. That discussion must now take place before anyone enters the room.
Through a variety of channels, including as email, blogs, interactive forums, social media, and more, digital marketing makes this feasible. One-way messaging used to be a good technique to attract customers to your dealership. They’ll pass on your dealership for another if you don’t aggressively engage with them before their visit.
It’s up to businesses, including yours, to respond effectively now that customers are driving the marketing process.
Advertisements that may or may not be relevant to them or are delivered in an interruptive manner no longer elicit a response from consumers. They go online and execute a search to actively look for what they want, when they want it.
That is, of course, the primary reason for web marketing. However, digital marketing for auto dealerships is about more than just selling more cars (though that is a big part of it). It’s all about offering consumers a cause to buy from you or refer your dealership to their friends and colleagues.
Customers will be more likely to buy from your dealership if you use digital marketing to establish the following:
There are other dealerships in town except yours. There could be dozens more depending on where you reside, some of them offering the same makes and models.
People are too busy to sift through hours of offline advertising or written materials to find the best solution. Your dealership gets in front of them at the right time with the correct message thanks to digital marketing. They won’t bother searching further if they like what they see.
In addition, continual web marketing can help to raise brand and dealership recognition. So, if you’re wondering, “Who should I visit now that I’m in need of a car?” Because of the awareness-raising campaigns you’ve invested in, your name will be the first to spring to mind.
People who are looking for a new car want to buy from someone who is knowledgeable about automobiles. The first step toward building the kind of trust that motivates consumers to seek out when they’re ready for a new automobile is to develop a digital marketing plan that positions your dealership as a source of expertise.
You should attempt to produce informational content that is both engaging and valuable to your target audience in order to build your dealership’s authority.
The way visitors interact with your content is factored into Google’s ranking algorithm. If a large number of people profit from your material, you’ll rank higher in search engine results pages, which means you’ll have more authority.
A car sale is, indeed, a transaction, but it is a significant one. Buyers have a lot of questions about the models you sell, and they’ll be more likely to buy from you if they believe you’ll listen to them and solve their worries.
This discourse can be kicked off with the help of online marketing. Through the use of social media and blogs, it can also increase engagement and facilitate conversations prior to the sale.
One of the most significant advantages of online platforms is the ability to rapidly and easily distribute content. People can send emails and share websites, making it easier to spread the word about your dealership to other possible auto buyers. This converts website visitors into potential customers and referral sources.
If you’re still skeptical about the power of referrals, consider this: individuals are four times more likely to buy something after being referred by a friend.
There are numerous advantages to using digital marketing for car dealers. The next step is to figure out how to make them a reality. What’s the most effective strategy to reach out to potential automobile customers and entice them to visit your dealership?
Print, television, and radio were all available outlets in traditional marketing. When it comes to dealerships like yours, online marketing has even more alternatives, some of which are more productive than others.
Let’s take a look at some of the most effective web marketing strategies for auto dealers.
Search engine optimization, or SEO, is a method for website owners to optimize their sites so that they rank higher on search engine results pages.
Cleaning up the website’s HTML code, addressing language and grammar faults, providing useful content, and building a diversified backlink profile to raise authority are all examples of these improvements.
Though SEO’s effects aren’t always instant, it has the greatest impact on your car dealership of any digital marketing technique – so whether you do it in-house or hire an agency, it’s a terrific choice.
A website can be used for a variety of purposes, including introducing your company and generating new leads. It gives thousands of potential purchasers an overview of your dealership at the same time. It’s also a good method to promote the automobiles on the lot and the models you want to sell right now.
Digital marketing is like any other type of marketing—it’s a way to connect with and influence your potential customers. The real difference is, you connect with and influence those customers online.
Furthermore, with a well-designed and interesting website, as well as some careful search engine optimization, you can make your brand the one that comes up first when someone searches for “auto dealer” in their area online. Take a peek at this five-minute introduction to SEO to learn how this marketing strategy can help you attract more customers.
Although not all of your prospects will visit your website, an occasional email with a compelling offer can help them do so. You may stay in touch with customers whether or not they’ve purchased from you by sending a weekly email highlighting the latest models and special promotions.
Your readers may not be in the market for a new automobile right now, but they’ll remember you if and when they are. Just keep in mind that you should only send emails to those who have opted in to your mailing list or who have given you express written or verbal consent to be included to it.
Writing text, generating images, and shooting videos to answer your consumers’ most common questions is known as content marketing.
While all of information is referred to as “content,” different forms are better suited to specific topics and objectives.
The greatest approach to break up the text on your website and add some color for visual interest is to use graphics.
You have a plethora of graphical possibilities at your disposal, but the two most common are pictures and data visualizations.
Photos are useful for showcasing your dealership and vehicles, as well as for adding a stylish header shot to a page. You can either snap your own photos or search the internet for free stock images to utilize.
Data visualizations are a powerful tool for making a point. Simple percentages, pie charts, and bar graphs are all effective techniques to persuade a buyer to make a purchase.
Take the next step in growing your business using digital marketing. Connect with one of our expert digital strategists to learn how Optimum DMA can help you reach your business goals.