Best Content Marketing Strategies

Want to earn new leads and revenue for your business?
What is content marketing? Simply put, content marketing is the creation and distribution of valuable content to a targeted audience, with the goal of securing conversions and ultimately, sales. 

Best content marketing strategies

Best Content Marketing Strategies

Want to earn new leads and revenue for your business?

What is content marketing? Simply put, content marketing is the creation and distribution of valuable content to a targeted audience, with the goal of securing conversions and ultimately, sales. 

Depending on the format, purpose and delivery channel, content marketing can be broken into these subsets:

  • Web content
  • Blogs
  • Email marketing
  • Digital PR
  • Video marketing
  • eBooks
  • Webinars
  • Infographics
  • Podcasts
  • Checklists
  • Social media marketing
  • Quizzes
  • Lead magnets

Benefits of content marketing

1. Increases your visibility. 

More content = more chances to be seen. With more content, you’ll naturally be able to cover a greater number of keywords and topics relevant to your business. This translates into more opportunities for you to rank in search results for a variety of related search terms. 

In fact, research from HubSpot found that companies that published 16+ blog posts per month got nearly 3.5x more traffic than companies that published posts four times a month or less. Don’t miss out on this opportunity to steadily grow an audience through your content. 

The takeaway should be that businesses need content to be found in search. Performing SEO tactics without a content plan is ineffective. Additionally, even though these statistics say to blog more, writing about the same think can result in keyword cannibalization and not improve your rank in search. The solution is a content strategy that defines varied content your ideal buyer seeks.

2. Builds your brand authority. 

You know that you’re an expert in your industry. Content marketing is your opportunity to prove that to your audience

Authoritative content positions you as a leader. It makes customers confident that you know what you’re doing, and more importantly, that you won’t steer them in the wrong direction—and waste their dollars in the process. 

3. Boost Your Website Traffic

Anyone serious about their digital marketing efforts knows that it is impossible to win at SEO without a good content strategy. Effective content is the foundation of organic search and the best way to drive more traffic to your website. When you continuously create good and useful content that answers search queries, Google will reward you with high rankings on the search engine results page (SERP). If you continue to generate unique and valuable content, you will also get requests from high-authority websites and blogs for backlinks. 

5. Drives More Sales

Many people think that boosting website traffic (especially inorganic traffic) will drive more sales. However, this is not always the case. But content marketing ultimately helps you with both – more traffic plus more sales. Before making any purchase, a customer needs to realize that they have a problem that needs to be solved (awareness), research about their problem and its solutions (consideration), and make a decision on which solution to opt for (decision). Content marketing helps solve all three of these stages by helping out potential customers with what they are searching for and building a relationship with them.

6. Increase Your Social Media Following

One of the most important benefits of content marketing is that it helps to increase your followers on social media. While this may not be your initial goal while developing good content, it is something that will surely happen as your readers garner more interest in your brand. They would like to follow you on social media to make sure that they stay updated with your future articles. Many of your readers will also share these blog posts and articles with their own followers, which helps to exponentially build your brand over time.

7. Better Customer Service

How many times does your customer service team need to answer the same questions every day? Whether it is how to sign up for a new service or how to use your product, an informative blog can answer those questions. Also, most people prefer to find these answers through an online search instead of reaching out to customer service. This gives your team more time to deal with other customer problems instead of regular questions.

8. Multiple Learning Formats

Each customer has very own requirement and there is no universal format that can cater to all their needs at once. While some people like to read, others may prefer a video or listen to a podcast instead. One of the best advantages is that you can use multiple learning formats to meet different customer needs while keeping your voice and values consistent. Here are some of the most common formats in content marketing that you can use to your advantage:

  • Blog posts
  • White papers
  • Infographics
  • Webinars
  • Videos
  • Podcasts
  • Interviews
  • Live Q&As
content marketing statistics

Top 4 content marketing strategies

1. Web Content Strategy

There are multiple kinds of web content that can be used as a marketing strategy, but in this particular segment, we will focus on the one with the biggest potential – web copy.

Great web content helps marketers build relationships, nurture leads and influence potential buyers.

Web content motivates your audience to engage with your business by answering their needs or desires.

Marketers should focus on creating various types of content for the different stages of the sales funnel.

Users have different needs depending on their stage of the journey. They also have distinct expectations and levels of knowledge. They should get the kind of content that helps them move to the next stage and nearer the conversion point. 

From awareness to consideration and conversion, web copy across the sales funnel helps marketers educate the audience about their client’s services, share the right message and influence the prospects to make a final purchasing decision.

2. Blog Content Strategy

Blogging as a content marketing strategy has multiple benefits:

  • It helps website’s SEO
  • It attracts more leads through organic search results and providing solutions to users’ requirements
  • It nurtures leads by providing quality content they’ve grown to trust
  • It helps them make well-informed decisions about your brand and its products
  • Shapes brand reputation by positioning the business as domain authority/thought leader

There are several types of company blogs:

  • Thought leadership & industry insights
  • Newsroom
  • Instructional (product use and other how-to’s)
  • Inspirational
  • Recruitment

Thought leadership content created by industry experts is, in particular, one of the most effective ways for generating leads.

3. Email Marketing Strategy

The global email user pool is set to rise to 4.3 billion by 2023 which shows with utmost certainty that email is by no means an outdated method of communication.

Further research confirms that email marketing done right can bring an average return of $42 for every $1 spent. 

Moreover, B2B emails have an average open rate of about 15.1% (across various industries) with a 3.2% CTR. The good overall average is down to brands’ specialized services and offers and a much more interested audience that is invested.

B2C segment sees a reverse of this: higher average open rates of 19.7% and lower CTRS of 2.1% – due to usual customer behavior and typical offerings of broadly general products.

4. Stock content: White Papers, ebooks, articles, research

We discussed stock content a little earlier, but it’s so important that it deserves its own section. Remember, stock content refers to the educational content pieces that you can make available for download on your website and, potentially, elsewhere. At Hinge, we often turn our best digital stock content into paperback books, distributing them freely to clients, prospects, and industry peers.

These pieces of content (whitepapers, ebooks, guides, research studies, books, etc.) are longer and more substantial than blog posts, and tend to delve into more detail. While blog posts are great for bringing new consumers to your website, the weightier stock content makes up the core of your content library, enhancing your reputation as a thought leader.

Companies will often require consumers to register their emails in exchange for these stock content pieces, as many people are willing to trade a little personal information for a more valuable piece of content. As we noted earlier, this can be a great strategy for building an email list for marketing and lead generation purposes.

Looking for a professional content marketing agency?

We offer custom content marketing plans to help your business rank higher in search results, attract new leads, and earn more revenue.

Whether you want to create infographics, branded blog posts, or ebooks, we can help!

Our content marketing team includes members from every department of Optimum DMA, including an SEO strategist, copywriting manager, and graphic designer. And we’ll go above and beyond to help you get the most out of your content marketing strategy.

24/7 Free Consultation

Optimum DMA is meant to simplify your digital marketing efforts

Take the next step in growing your business using digital marketing. Connect with one of our expert digital strategists to learn how Optimum DMA can help you reach your business goals.

How content marketing can improve your SEO?

How content marketing can improve your SEO?

How content marketing can improve your SEO?

Search engine optimization (SEO) and content marketing are two of the most important tools available to the modern marketer. You don’t often hear these two tactics talked about together. However, an SEO content marketing strategy can really help take your brand’s marketing to the next level.

How content marketing and SEO work together?

SEO without content marketing is like a body without a soul. In particular, SEO is actually strategized around content marketing since every website needs words, articles, substance, keywords, etc. In order to be successful, both must go hand in hand.


The essential element of SEO is about researching and finding relevant keywords and making use of them in your content so they rank higher in the search engine results pages (SERPs). It’s important to use keywords in an appropriate manner and follow a strategic approach. You should never stuff a page with keywords and overoptimize. SEO and content work in balance.

Quality Content

SEO and content marketing require consistency. Fresh, unique and creative content gets rapidly indexed and ranks higher than low-value and repetitive content.

Content must be able to lure your clients as well as solve a particular issue. One can write influential content by using important keywords and targeting visitors. This is the most important factor through which Google determines the relevance of a page and ranks a piece of content. Brainstorming creative ideas and embedding the most important keywords is the key to acknowledged content.

User Experience

SEO is not just about blogs, articles, keywords and linkbacks but also about optimizing robots.txt, enhancing metadata and using tags appropriately.

Technical optimization makes a web page appealing to the search engine and ensures that the site has no broken links with any error codes (like 404s). Otherwise, the source will be poorly ranked by the search engine. Optimizing URLs and making the slug — everything after the .com — concise drives the search engine to find the relevant subpages and categorize the different parts of your site. This is vital to the success of any SEO campaign. The technical SEO elements benefit the UX and are present so as to publicize the content.

A good sitemap ensures an easy approach to content for users, and optimized robots.txt crawls the site so that viewers can access the content. The appropriate tag provides outstanding and superior indexing and authentic search results. Tags like header tags and title tags benefit the user by strategizing the content in a way that is useful for readers and simple for the search engine to understand.


Linkback, link-building or inbound linking is another major factor of SEO. Connecting your links with high-domain authority sites like .edu and .org drastically increases traffic. Though developing links is possible by connecting with link-building agencies, the best method is to create expert content. To get a link back and boost traffic, stellar content is worth it.

The benefits of content marketing for your SEO

Content marketing helps businesses spread their sought-after organic keywords through their websites in an engaging, valuable way, it can also increase the number of backlinks. This will eventually lead to the improvement of your domain authority (DA).

Domain authority from Google’s point of view is the equivalent of a business’ reputation. It’s scored between 1-100 and the higher the DA, the more reliable and relevant Google perceives the website and its content. Great content and high-quality backlinks are the key to boosting your score, and in-turn being rewarded by appearing on the first page of Google SERPs.

If your website content is valuable, other websites will link back to it. Sometimes an extra bit of help is needed in order to promote your content and achieve some backlinks, this includes digital PR, social media amplification or outreach activity.

Once again, this can only be achievable if you have a content marketing strategy that will allow you to produce valuable, engaging content that is worth link back to.

Four effective tips for content marketing for SEO

There are four simple steps that organizations should follow to ensure a successful  digital strategy.

  1. Set objectives

First and foremost, identify and set the right goals for both SEO and content marketing. Ensure they’re both working towards the same results and are easily measurable, (for example, to increase web traffic and conversion rates).

  1. Keyword research

Secondly, understand your target audience and their journey. Start researching keywords that your target audience may be searching for, this will help you produce content that is relevant. This helps you better understand their journey and will help identify the keywords you need to rank for. Industry digital marketing tools such as SEMrush, Moz and Keyword Planner are a great way to research: search volume, competition and average bid costs. These tools will give you a starting point or topic when writing content.

  1. Optimize your content

Create SEO friendly content that considers keywords, search volume and interest.  But also make sure it’s optimised for mobile devices. Ensure that all on-page SEO factors are successfully implemented, such as: internal links, title tags, headers, meta descriptions, keywords optimisation, alt tags and content quality. This will ensure that the content will rank higher in SERPs.

  1. Amplify

Finally, promote your content on social media and through digital PR activity. If you want to go the extra mile, think about outreach content or guest posting in order to transform your content marketing effort into high quality backlinks.

It’s important that marketers bridge the gap between SEO and content marketing, merging both strategies into one. This will lead to greater conversions and leads from organic website traffic, resulting in a better ROI.

24/7 Free Consultation

Optimum DMA is meant to simplify your digital marketing efforts

Take the next step in growing your business using digital marketing. Connect with one of our expert digital strategists to learn how Optimum DMA can help you reach your business goals.