Would you imagine that there are more than 250 million vehicles registered in the United States today? This figure should be particularly exciting for vehicle service shops, as it indicates a large number of potential clients.
Regular maintenance, part replacements, and inspections are required for cars, trucks, SUVs, vans, buses, and other motor vehicles. But what factors influence a car owner’s decision to go to one auto service business over another?
It could all simply come down to having the proper auto service marketing.
Some well-known car service marketing methods have been demonstrated to work time and time again. These auto service shop marketing strategies aren’t all that novel, and many of them are used by all of the major chains across the country.
However, this isn’t a reason to avoid using these marketing strategies. It’s the ideal time to use tried-and-true auto service marketing strategies like the ones outlined below.
Many generations-old auto service businesses still don’t have much of a digital presence beyond customer reviews on geo-targeted sites like Yelp and Google.
This, however, does not allow you to “own” your online messaging, nor does it allow prospective customers to contact you quickly and simply.
That is why your website is so important. Your website acts as your online home, and it should have all of the information your consumers require about your auto shop, its services, and any current discounts.
Putting all of this information online, however, does not guarantee that it will be found. This is where search engine optimization, or SEO, plays a critical role.
SEO entails optimizing your website to appear as high as possible in search engine results, such as Google, so that clients looking for “car service center in Hackensack” may find you as quickly as possible.
Following that, your website should include a contact form that allows those who require auto services to reach you quickly and conveniently.
Adding a blog to your website after it has been created is a terrific method to attract visitors and assist your clients. Blogs allow you to educate those who entrust you with their automobiles’ maintenance.
In addition, organizations with blogs have 97 percent more inbound links than those without. Links are very important for SEO since they help your site rank better in search engine results.
After you’ve set up your blog, you’ll need to think of some things to write about. Fortunately, your writings don’t have to be long to be useful and establish you as an authority in your subject. You can write articles on the following topics:
These are just a few examples of possible content themes for your website. Not only will your blog entries make you appear authoritative and trustworthy, but they may also help you rank higher in search engines for the topic you’re writing about, which is yet another approach to attract more local clients!
Email might be an excellent technique to ensure that your consumers remember you from month to month and anytime they require car repair.
You may automatically send out emails reminding existing clients when services like oil changes, tire rotations, and inspections are needed, depending on the email marketing platform your company uses.
It might be a good idea to sponsor a local sports team, donate money to a well-known charity, or do something else to support the community in which you operate to remind people of your presence.
This is not only socially ethical, but it can also help you establish a favorable reputation with your customers. Furthermore, if any of the events you support are covered by local news sites, you may be able to obtain a link from a reputable magazine.
You don’t have to be active on every social media platform, but at least two are essential. Facebook, Twitter, and LinkedIn are examples of social media platforms you could use.
You should write at least three times every week, and instead of being forceful, try to make your posts conversational and educational.
Do you want to establish a customer base that keeps returning for your services? Create a customer loyalty program!
Customers will be rewarded for picking your auto repair shop, and you’ll be able to better control your cash flow by providing some stability.
This program can offer a free oil change for every five paid oil changes, as well as frequent discounts and exclusive vouchers. It might also include free car washes or other incentives that your customers would appreciate.
Take the next step in growing your business using digital marketing. Connect with one of our expert digital strategists to learn how Optimum DMA can help you reach your business goals.